Photo Story: Guatemala 2023
As a completely remote team we prioritize team meet-ups to collaborate, create and play. This past February we met up for a week in Guatemala where we met with a local production partner, hiked an active volcano, explored the cobblestone streets of Antigua, played (and won!) in a bocce ball tournament at a local brewery and bird watched at Lake Atitlan. Another goal of this trip was to photograph our Spring Catalog and upcoming Spring/Summer gear. Guatemala is called 'The Land of Eternal Spring' so our creative team decided to take advantage of the lush landscapes and to show the adaptability of our merino gear.
The plan for the first weekend together was to hike and camp on Pacaya Volcano with OX Expeditions, a local touring company from Antigua. In 2020 Pacaya was extremely active and created some pretty epic lava beds. Our original plan was to photograph our lightweight Spring layers exploring the dried lava beds at sunset to achieve that perfect golden hour light... but mother nature had another plan.
The moment we reached basecamp, it felt like we were walking into a cloud. The temperature dropped significantly and the sun was nowhere to be found. Our original idea for sunset photos quickly went out the window and we all layered up in Journey Long Sleeves, Shak Jackets, Wool Aire Hoodies and 100% Merino headwear. We hiked about 45 minutes to the base of Pacaya to explore the lava beds and the Wool Aire Hoodie provided that extra layer of warmth from the cold and wet conditions. Although it wasn't the photoshoot we had originally planned, we're pretty pleased with the moody photos and cool tones Pacaya provided.