mixing the best of human innovation with the best of what nature has to offer

There has undeniably been a shocking lack of innovation in the world of apparel. Take, for example, the stagnation in ring spinning technology over the past 200 years. We find ourselves using the same methods employed two centuries ago to spin yarn, which is the very foundation of textile creation.

It's a perfect illustration of the consequences when large conglomerates dominate entire sectors, as is the case with many brands in the outdoor industry. As a small, privately-owned brand, we have the privilege of investing in cutting-edge technologies and innovative processes, unburdened by the margin constraints and limitations that publicly traded companies often face.

Ibex Labs represents not only a challenge to our industry but also to ourselves, compelling us to continuously grow and experiment. We, as a team, firmly believe in the ethos that we would rather be better tomorrow than satisfied today. Labs is designed to keep us on this unceasing journey of improvement.

Ibex Labs serves as a platform for our team to explore the dreams we've nurtured for years. If we cannot conceive something genuinely remarkable and distinctive, it will not see the light of day. Our goal is to introduce Labs products several times a year, but we will only proceed if we have a high level of confidence that the end result is outstanding

At Ibex, we are deep believers in the power of science. Inspired by the natural world, we test and retest, mixing the best of human innovation with the best of what nature has to offer. Science leads our philosophy in product development, sustainability, and business practices. If we can create truly innovative products with timeless aesthetics, we can inspire people to keep these items for longer periods, ultimately reducing their overall consumption. These principles serve as the guiding philosophy behind Ibex's entire product line. A study conducted in 2021 by ThredUp revealed that extending the lifespan of a garment by just 2 years can reduce its overall environmental impact by 82%. This is the statistic that Labs places the most emphasis on.

This entails a dedicated emphasis on utilizing premium materials, impeccable construction, and thoughtful design. Each Experiment will highlight the processes behind developing the product. There will be abstracts, methods, and results to provide a better understanding of how we brought each unique offering to life. Ibex Labs products are one-time runs and unlikely to be seen again. After all, science is about endless progress.

Experiment One: Dyed in the Wool 

A one-time run of one-of-a-kind sweatshirts and joggers, using Indigofera tinctoria and Acacia catechu. These natural dyes adapt and change over time with each individual wearer, meaning the experiment is never over.
 Hand-dyed by Green Matters Natural Dye Company in Lancaster County, Pennsylvania.

Launches September 15, 2023 at 7PM ET

Meet the Makers: Green Matters

Introducing the natural dye experts at Green Matters, who meticulously hand-dyed our Dyed in the Wool collection. Since their establishment in 2015, Green Matters has consistently led the way in exploration, research, and innovation, enriching the world of natural dyeing from their headquarters nestled in Gap, PA—a charming town in the heart of Amish Country, home to approximately 2,600 people.

Experiment One

Dyed in the Wool

Launches September 15, 2023 at 7:00PM ET

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